The Fan Controlled Football League (FCFL) approached AoE Creative in 2018 with a brand-building opportunity for their inaugural season. As Las Vegas’s exciting new indoor football league, the FCFL had but a short time to turn their investment into a recognizable name – and had but only a basic logo to start with. A professional team was required to quickly build the brand.
Create a unique brand that sets the FCFL apart from all other sports leagues and also appeals to the Gen Z / Twitch.tv audience.
Create a modern sporting website and brand that encompases the disruptive nature of the FCFL and clearly states “we challenge the status quo”.