Case Study


You Decide

The Fan Controlled Football League (FCFL) approached AoE Creative in 2018 with a brand-building opportunity for their inaugural season. As Las Vegas’s exciting new indoor football league, the FCFL had but a short time to turn their investment into a recognizable name – and had but only a basic logo to start with. A professional team was required to quickly build the brand.


Create a unique brand that sets the FCFL apart from all other sports leagues and also appeals to the Gen Z / audience.


Create a modern sporting website and brand that encompases the disruptive nature of the FCFL and clearly states “we challenge the status quo”.

FCFL Design

Project Scope

  • Core brand style guide
  • Brand consultancy
  • Website Design
  • Presentation Decks
  • Creative Templates
  • Web Strategy
FCFL Design
FCFL Design

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