Bolstering Gareth Bale’s Esports Brand
Gareth Bale’s impact in the world of professional football is already immense. To do justice to his debut in the esports world means creating a brand identity that can carry the
same weight and impact. AOE Creative’s collaboration on the E11evens project, including merchandise design and motion video work, emphasizes the aspirational impact of Bale’s
name and influence on the jersey encouraging all to chase after the numbers on the back.