The Outlaws’ award-winning campaign helped create a gaming community across South Texas. Each major city had individually tailored marketing campaigns that all fit under the shared theme of coming together to support their local teams.

• First-ever esports team signing tour in North America, in partnership with Game Over Videogames, with over 3,100 fans in attendance
• Activated over ten watch parties across Houston, San Antonio, and Austin, with the largest attendance of a watch party for esports recorded at over 600 people.
• We created the first-ever block party for an esports team, in collaboration with Coral Sword in Houston.