The Outlaws’ award-winning campaign helped create a gaming community across South Texas. Each major city had individually tailored marketing campaigns that all fit under the shared theme of coming together to support their local teams.
First-ever esports team signing tour in North America, in partnership with Game Over Videogames, with over 3,100 fans in attendance
Activated over ten watch parties across Houston, San Antonio, and Austin, with the largest attendance of a watch party for esports recorded at over 600 people.
We created the first-ever block party for an esports team, in collaboration with Coral Sword in Houston.