Client Case Study


Building Blocks Of Branding


  • Brand Strategy & Architecture
  • Brand Identity
  • Graphic Design
  • Motion Design & Graphics
  • Brand Style Guides

As the gaming industry rapidly modernizes and captures the imagination and creativity of the new generation, LEGO Games was in need of a new wordmark and branding to match.
LEGO Group brought in AOE Creative to spearhead its approach, growing and accelerating the public face of its gaming division to meet the moment.


AOE Creative's work extends past the development of LEGO Games' full branding.
Our collaboration includes innovating on LEGO's approach to creativity and public expression, with our in-house team providing visual assets to amplify their public presence.

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