Power. Precision. Prestige.
The AOE Creative team was tasked in late 2018 to update the branding for OpTic Gaming. As the most iconic esports organization in North America, we were proud to bring new life to a name near and dear to the hearts of over five million fans worldwide.
Increasing fan engagement meant tracing the brand back to the roots of what made them a beloved success in the first place. A clear social strategy was installed, targeting Instagram and other social media outlets that the organization had previously underdeveloped, driving up fan interaction to a new level. Furthermore, the memorable beats of the “Power, Precision, Prestige” campaign, intertwined with a developed Spec Ops aesthetic, emphasized the organization’s gaming heritage.