Stay Plugged In

CHALLENGE:

The fractured nature of academic esports is finally all under one roof, and now it’s just a matter of letting schools and students alike know that they only need to go to one place to combine top talents with scholastic opportunities. Stay Plugged In needed a visual style and presence that communicated well with both groups, and a social voice that spoke well with the youth-dominated esports audience.

SOLUTION:

AOE Creative’s research and development process produced not just a brand and logo befitting Stay Plugged In’s purposes, but an entire brand style guide to maximize its cohesion with the esports and academic industry as a whole. The development of Stay Plugged In’s graphic and asset design guidelines also applied to its utilization across social media and traditional marketing outlets, positioning it for recognition and relevance.