Client Case Study



  • Brand Strategy & Architecture
  • Brand Identity
  • Brand Style Guides
  • Merchandise & Apparel
  • 3D Design
  • Packaging Design
  • Graphic Design
  • Promotion Material


Our friends at NEWBREED were already an inspired and ambitious team, led by previous professional footballer Sebastion Svard. AOE Creative was brought on to help the premium luggage brand define itself against titans such as Samsonite, Briggs & Riley, and Tumi, but with a twist: to also become an essential part of the journey for gamers.


AOE’s designs push the brand to showcase its compelling sentimentality for chasing dreams and seeking new experiences throughout all of the visible design, supported through the identity and strategy within: NEWBREED acts as the guardians of your travel essentials and precious equipment to enable the desires of its audience for bold experiences and searching for new heights and seeks to be there for your journey, your stories to share, and to protect your dreams.

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